A biography or profile of a fictitious user of a product, which is concise and visual, while also being representative of a group of users. A common layout for a persona is on a single page, including a photograph or cartoon, a hypothetical name, along with social or professional details and areas of interest. Because products are often intended for use by more than one type of person, with potentially different preferences and expectations, it is common for there to be multiple personas for any given product.
Related Media
Persona Video
Persona Podcasts
Persona Example
Related Subjects
Customer Experience
User Experience
Acknowledgements
Authored by Philip Rogers
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