19
Oct

MMF – Minimum Marketable Feature

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Minimal Marketable Feature (MMF)

The smallest set of functionality customers need in order to perceive value in a feature. Key attributes of a Minimum Marketable Feature (MMF) include addressing a specific need, solving a particular customer problem, and having a high level of quality and usability. By focusing on releasing value in smaller increments, it’s possible to reduce both time to market and business risk.

Related Media

Minimum Marketable Feature Video

Minimum Marketable Feature Podcasts

Minimum Marketable Feature Example

Related Subjects

MBI – Minimum Business Increment

MVP – Minimum Viable Product

MVE – Minimum Viable Experience

Acknowledgments

Authored by Steve Moubray

Edited by Philip Rogers

Photo by Hybrid on Unsplash

 

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About the author

I'm a Lean-Agile Coach with a passion for Community Building and just celebrated our 5-year Meetup anniversary with over 2,000 members. With over 20+ years of experience in all different levels from the mailroom to the boardroom. My main focus the past few years has been helping organizations embrace Agility through Lean Portfolio Management, Program Management, launching Agile Release Trains (ARTs) and helping to create Lean Agile Centers of Excellence. Bringing people together is one of my passions and I host a large and successful Meetup which has celebrated our 5 year anniversary and love seeing all the smiles and happy faces. I was also the co-chair for A20dmv.org celebrating the 20th anniversary of the Agile Manifesto in the DC Metro area. Growing and coaching new leaders is important to me and when I heard Gapbuster.org needed hosting a new website, I pulled some friends together and we delivered. I'm blessed, not only by an amazing agile community but also by my loving family. My wife Nataliya is an avid gardener and speaks 3 languages fluently. I love my children (Tatiana and Max) more than anything in this world but realize nothing loves me more than my eldest dog Sigyn. Now I'm becoming a part-time soccer coach for Max so he's able to continue playing with his amazing friends.