The smallest set of functionality customers need in order to perceive value in a feature. Key attributes of a Minimum Marketable Feature (MMF) include addressing a specific need, solving a particular customer problem, and having a high level of quality and usability. By focusing on releasing value in smaller increments, it’s possible to reduce both...Read More

A group of predefined features that provide end-to-end value. A Minimum Business Increment (MBI) is informed by business initiatives that focus on predetermined end results. While often confused with a Minimal Viable Product (MVP), an MBI devotes more attention to what has been learned from previous MBIs, while an MVP is characteristic of a Lean...Read More

The smallest number of features needed to get the attention of at least a subset of customers and gain acceptance from early adopters who will provide feedback or provide enough learning to prove or disprove a hypothesis. A Minimum Viable Product (MVP) is most effective when it serves as a learning point, with the understanding...Read More